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An intuitive payment application.

Swippay is a brand new generation of online payment applications. Ease and accessibility are the key words of the start-up. It is aimed at a young clientele starting out in the working world. This application helps users to manage their bank accounts in complete security.

 

Swippay is inspired by the new word "Swipe" which means to slide. This new language, used by young people, is very specific to technology and the digital field. Then we have "Pay", which means "to pay" in English - this is the main function of the application. The name is short and therefore easier to remember and it is on this notion that I built the logotype: simple and easy to remove.

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Just swipe !

The pictogram of the logotype has several meanings: The arrow represents positive growth as well as the movement to pay (the swipe which consists in sliding upwards). The arch evokes the digital aspect and therefore the fact of paying from a distance. It is inspired by the symbol of Wifi. Accompanied by a sober typography, the logotype and the graphic line evolve on a very "corporate" navy blue background. The other two blues are brighter to suggest dynamism and freshness - a color code appropriate to the target.

 

Aimed at young people and inspired by current graphic trends, Swippay must have a graphic line that matches these two notions - that's why I used this "flow" in a blue gradient, it allows to illuminate the whole.

The ad spot represents the interface during the payment (the swipe upwards to activate the transaction) because it is THE Swippay specificity. Its slogan is clear and concise: Swipe to pay, which is the founding principle of this application. Its animation is fast in order to make the target aware of the simplicity and speed of making online payments. All this while highlighting the brand.

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