A new brand for a summer must-have !
Ice Queen is a chic French brand of sorbets made entirely of organic products from local farmers. These gourmet sorbets, with a very fruity taste, are made according to a recipe of yesteryear.
The name Ice Queen is a play on words between "Ice cream" (which means ice) and "Queen"
(which means queen). The brand name is associated with the image of a queen for her charisma, beauty and strength. The Ice Queen logo is sober and noble, it reflects the quality and naturalness of the products.
The pictogram is composed of a simplified sorbet shape, a crown and the letter Q of "Queen".
The crown makes the sorbet shine and shows the elegance and grace of a royal figure. Graphically effective, the logo is used in black or white and evolves in a range of bright colors reminiscent
of sorbets. The brand signature is "deliciously iced", suggesting the delicacy and delicacy
of the product.
Which flavor do you like ?
Packaging is the first interaction between the customer and the brand, so it is important not to neglect it. I opted for the creation of a new form for this range of 10 fragrances. It's not insignificant since it takes the shape of the logo with its rounded edges for better brand recognition and its stick on the outside makes it easier to hold the sorbet. The packaging opens from the side thanks to
a small notch which allows an easy and very elegant opening like a case.
3 key words define Ice Queen: chic, natural and gourmet. The chic aspect is expressed by
the sobriety and simplicity of the packaging design. The naturalness is illustrated by the fruits represented on an ice cream stick. And greediness is expressed by the colorful universe.
The whole forms a harmonious packaging.
A very recognizable brand.
Visual communication must revolve around the brand in order to bring it to life. Its sober graphic line, made up of black and one color, features the wooden stick on different com supports.
I adapted it on different supports such as: vehicle, flag, distributor, advertising spot and poster.
For the advertising poster, I simply took the illustration of the packaging and added the slogan "Mmmm!" in the background to show the greedy aspect while keeping the values of chic and naturalness. The similarity between the poster and the packaging is an asset for recognizing
the product in the shop.
