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A ambicious and tonic cyclist team.

RODWIC is the name I imagined for a brand that manufactures equipment for professional racing bikes and that would participate, with their own team, in major cycling events such as the Giro,

the Vuelta or the famous Tour de France.

 

The logotype is a monogram of two "R" coming from "Rodwic" and "Riding" coming from the slogan "Riding and Cycling Team". The high loop of the "R" is inspired by the very characteristic aerodynamic helmets of time trial riders to illustrate the notions of speed, effort and perseverance. The leg of the "R" symbolizes the rider's arms. Beyond the 2 letters "R", this monogram represents two cyclists in full performance. Dynamic by its construction and appealing by its orange color, this logo conveys the spirit of competition with a thirst for victory. 

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To the conquest of victories.

The applications of the Rodwic brand on various communication media such as cars, motorcycles, buses, bicycles and other objects are multiple, but allows the brand to integrate visually well in the environment of this sporting competition.

 

The cyclist's jersey is an essential element of the communication of sponsors and especially brands. These sportsmen are often filmed on the side or from the back, so the main sponsors and the Rodwic brand appear at these two strategic communication points. As for the helmet,

it includes the rider's name and race number in order to better identify him/her. The bottles

(or cans) are very often collected by spectators, so they are also an excellent vector for the brand. All media likely to be seen and recognized must be scratched with the logo.

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