Salty or sweet ?
PopCorn, this mythical delicacy is often appreciated by the customers of the dark rooms. It can be eaten sweet, salty or even caramelized for the most greedy. The pictogram in the shape of PopCorn allows the letters "O" and "CO" of the brand to be read - so it has 2 functions: the reading of the name and the illustration of the product.
Simple, readable and original, this logo evokes the carefree moments of our tender childhood and moments of shared joy thanks to the dancing letters. These letters also evoke the dynamic "loose" and unstable side of this delicacy during cooking. The red and white color codes are characteristic of Pop-Corn's movie theater and packaging.
Make it POP !
To build PopCorn's visual universe, I decided to associate fun and festive graphic elements to characterize the "pop" side of the brand and its product. The geometric shapes that dance, bring a festive side to the packaging and the whole graphic line is easily declined on all types of supports such as a bag or even a vintage vehicle. It is therefore a strong, dynamic and recognizable graphic identity.
