Warlis in the hut !
The Warlis. An Indian tribe from the state of Maharashtra is the primary source of inspiration. Both in content and form. The Belgian-Indian marriage can be felt in Kahut, thanks to its phonetics and its history. The cahute is both the Warlis dwellings, a warm place of exchange and tradition, and the place in Belgium where you go to get your chips. Kahut is a place, almost a community, where anyone can come and enjoy delicious Ayurvedic meals inspired by Belgium, while respecting nature and each other.
The Warli tribe paint their daily life scenes, but also their visions. In their paintings, only the round, the square and the triangle are drawn, they are the basis of all their representations. The logo takes up these characteristics to show the unbreakable link with the Warlis. By giving it a more contemporary look, it also gives it that more Western feel. Kahut thus becomes a skillful blend of Indian and Belgian traditions. Even the way the name is written reflects this blend. "KA" is a phoneme from the Devanagari (Indian alphabet) and "HUT" is from the Latin alphabet. This fusion is at the heart of the restaurant's identity and atmosphere.
Tribe's typography.
The typography blends the world of Latin letters with the Devanagari alphabet. Rooted in the Indian art of the Warlis tribe, the geometry of the typefaces evokes the simple forms of their paintings, as well as Western rigor. This unicase uses the iconic head bar, characteristic of Devanagari, in its ligatures. Each letter is closer to one universe than the other, creating a harmonious, balanced and unique whole. Kahut wanted to capture the essence of the Warlis paintings while adding a more contemporary touch to create a typography with character. This fusion is at the heart of the restaurant's identity and atmosphere.
Everyone to the hut !
Kahut wanted us to publish our own newspaper and share our knowledge. So we mixed up the letters of Kahut and came up with Akthu. Our wish came true. All the themes related to the restaurant are covered. The irregular shape of our magazine is a nice reference to the paper that makes up our chip cones, and the word "airy" defines our magazine. The tree structure of the articles shows a certain naturalness in the writing. It's also a way of avoiding excessive use of ink. We want to be as environmentally-friendly as possible, so we use a scalloped typeface to reduce ink consumption.
Inclusiveness is also a value we hold dear. Our team welcomes everyone, and above all, integrates everyone as they are. It's a mark of respect and inclusion. Our brigade is cosmopolitan and accepts absolutely everyone, without distinction, and we strive every day to make inclusiveness a normality. Just like our menus, which are translated into Braille and available in over 56 languages. We want Kahut to be a place open to everyone.
Flavors collide...
Our values are passed on in the hut, and even beyond. Our new range of "at home" products reflects our identity and our commitments, with each label being unique, irregular and imperfect, just like each of us. The marriage of cultures is perceptible in the color combinations: the darker tones are taken from the traditional clothing and environment of the Warlis, and the more fluorescent tones add a more contemporary touch. The use of two colors means that less ink is used, which is in line with our commitment to the environment. The Braille label adds the finishing touch to make our range accessible to everyone. Kahut at home reflects our values and our restaurant.
Tuuut Tuuut !!! It's Kahut !
This irregularity is one of the major components, along with the atypical hyphenation of the words, of Kahut's identity. The combinations of shapes, colors and hyphenations offer an infinite number of possibilities, just as we humans are all different.The whole is punctuated by humorous wordplay with a twist: each word ends with the phonetic sound "ute". It's THE verbal gimmick of Kahut.
