Inspired by mayas.
I created El Poco, a new brand of hot sauce with Mexican origins. I was inspired by the Mayan civilization to create its visual identity. The logotype is a wordmark made of letters organized in the way of Mayan representations and with bright color codes evoking Mexico. A "worn" effect, inspired by Mayan engravings, was applied to the logotype giving an authentic look.
Shake it like a maracas !
Inspired by a maracas, El Poco's packaging is shaped like the famous Mexican instrument. To fully enjoy the taste of the sauce, you have to shake the bottle to mix the ingredients, which echoes the maracas. Latin American-inspired motifs adorn the handle of the bottle and Mayan mask-like caps enhance the whole.
These masks bring a mystique and intensity to the product.
The spiciness of the El Poco sauce is only accessible to hotheads.
A mystical athmosphere.
The El Poco advertisement is a product-only image that sets the product in a mysterious atmosphere reminiscent of a Mayan environment and colored according to the degree of intensity of the chili. The typography used for the slogan takes up the "worn" characteristic of the logotype as well as the organisation of the letters. I chose to display the product on a vehicle for urban marketing by creating an original construction on an original vehicle such as the Volkswagen Combi in order to get noticed.
